Guest author Mike Michelini talks about Getting Into Chinese E-commerce Utilizing Cross-Border Tactics Are you like the many small and medium sized businesses around the world raring to get into the Chinese e-commerce market? Feeling overwhelmed with where to go [ Have you ever felt out of your depth in a discussion about email marketing?
What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. As a digital marketing agency providing international services, we often suggest our clients start with the search engine.
Before conducting a search marketing campaign targeting China, you need to make sure all your planning is on the right track. Here are the top Chinese search engines you should know about before starting your Chinese search marketing campaign. Baidu is the most popular Chinese search engine in China on both desktop and mobile devices, which should be the primary platform for your search marketing campaigns.
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Market shares of search engine giants including Baidu, Google Chrome, Yahoo! These search engines have their own mode of movements on how they dominate the market. Some of these search engines have been dominating the market really fast while others have been holding steady and slipping.
Baidu, Inc. The holding company of the group is incorporated in the Cayman Islands. The Baidu search engine is currently the fourth largest website in the Alexa Internet rankings.
Marketers should consider the many local search engines and search methods evolving across Asia when developing their marketing strategies in this fragmented region. Some businesses may only target Yahoo Japan. And while it is a fact that a majority of searches done in Japan happen on Yahoo Japan or Google Japan, there are other players, less known outside of Japan, which can be just as effective for a targeted strategy.
In China, the search engine market has maintained a stable growth and a large part of its population depends on the internet as a source for information. Here, there are more than million users of the Internet and an increase of 44 million users has been seen year-over-year. As google. Baidu is considered as the number one search engine in China.
Marketing to China it's also an Agency. Baidu is the number one search engine in China. A good SEO on Baidu is the optimal solution for your visibility on the local web.